It’s no secret that social media is an extremely powerful tool. So, if you’re a business owner you’ve been probably looking for ways to improve your social media presence. It connects you not to only many wonderful personalities, but it also gives you the opportunity to reach potential clients. There are several ways to set yourself apart from the rest on the net, but with social media, you need a good plan so that you get the most out of your experience.
- Sell Your Personality Not Always Your Product or Service
You’re probably thinking the whole point of being on social media is to sell your product or service, so why should you sell your personality? For a couple reasons. The main reason is that it shows that you’re a real person and not some bot that keeps posting things about your services only. Even though people sometimes look for services on social media, they can grow tired quickly of seeing you constantly post about your services. Instead, try posting some motivational quotes, retweet some things, and even actively engage in a conversation or two. It will show potential clients that business isn’t the only thing on your mind. Remember people like to do business with real people.
2. Identify Your Clients
Who are you trying to sell to? What type of clients do you hope to reach with your social media efforts? It’s important to make sure you know your audience. Following those in the same industry as you is vital and is an easy way to get more business. To stand out, make sure you retweet those who are even selling the same product or service as you. It helps to show you want to see others succeed which in return helps your numbers grow.
3. Use Keywords
If you were searching on the internet for how to build a website, you may google “how to build a site” or “ways to build a website,” right? You want to make sure you use keywords in all of your social media posts since search engines pick these up. When people search for something that you’re selling, they may actually come across your Twitter profile for instance and purchase something from you. Know what it is you’re selling so you can use effective keywords and improve your social media presence.
Need personalized help with your social media networks? Contact me at firstname.lastname@example.org. I’m more than happy to help.